L. J. Shrum is Professor and Chair of Marketing at the UTSA College of Business. Professor Shrum holds a Ph.D. in Communications and M.S. in Advertising from the University of Illinois at Urbana-Champaign, and a B.B.A. in Finance from the University of Houston. He was previously a faculty member at Rutgers University. Professor Shrum has also taught at the Wharton School at the University of Pennsylvania, been a Visiting Scholar at Hong Kong University of Science and Technology and University of Sydney, and has held Visiting Professor positions at the NYU Stern School of Business, Tulane University, and École des Hautes Études Commerciales de Paris (HEC Paris).

Professor Shrum's primary area of research investigates the psychological processes underlying consumer judgments, particularly the role of media information in the construction of values, attitudes, and beliefs. More recent research has investigated the antecedents and consequences of materialism, and the effects of social exclusion on consumer behavior. Other areas of research include psycholinguistics, impulsive consumption, and culture, and their relations to consumer behavior. His research has appeared in such journals as Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, Personality and Social Psychology Bulletin, Public Opinion Quarterly, and Journal of Advertising, as well as numerous edited books.

He recently began work on the second edition of his edited volume The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion. His research has received a number of awards, including a Best Article Award from Journal of Consumer Research (1997), finalist for Best Article Award from Journal of Consumer Research (1998), and honorable mention for the 1998 Ferber Award for best article based on a dissertation published in Journal of Consumer Research. Professor Shrum was recently elected President of the Society for Consumer Psychology. He has served as editor of Media Psychology (2005-06) and currently serves on the editorial review boards of Journal of Consumer Psychology, Journal of Communication, Human Communication Research, and Communication Monographs.