Food For Thought
Food decision making has received considerable attention from consumer researchers over the past few years. Researchers exploring labeling (Antonuk & Block, 2006; Howlett et al., 2010), nutrition education information (Block & Peracchio, 2006), and beliefs about an individual's ability to control their food consumption (Mukhopadhyay & Johar, 2005; Kidwell, Hardesty, & Childers, 2008) have contributed to our understanding of the factors that influence the food decisions of consumers. In his 2005 ACR Presidential Address, David Mick encouraged researchers to consider if and how the work we are doing is helping consumers. This track will delve more deeply into examining actionable ideas that help consumers make decisions contributing to their well-being.
The opportunities for consumer research focused on food well-being are bountiful as traditional theories can be applied in new ways and emerging research from fields external to consumer behavior offer fruitful avenues for helping consumers understand how their food decisions contribute to their well-being. We seek ideas that shed light on the continuum of food decision making beginning with motivations that promote and undermine healthy choices to research that helps consumers and public policy makers alike understand the implications of food consumption on the health of individuals and society as a whole. It is our hope that assembling diverse perspectives will propel consumer research on food and well being in new directions and ultimately inspire consumers to make healthy choices.