Catherine Demangeot is Lecturer in Management at the University of Strathclyde Business School, UK. She moved to Dubai 17 years ago, drawn by the multi-cultural perspective the location afforded. Her work with students, colleagues and clients of many different nationalities, cultures and outlooks has only strengthened her interest in researching the main elements which make up one's identity in consumption and work settings – values, ethnocentrism, religious values, psychographics, culture, nationality, etc.
Her research focuses on cultural pluralism and consumer perceptions of online shopping environments. She teaches different components of Managing, Strategy and the International Environment on the MBA programme.