Michael G. Luchs

Michael G. Luchs is an Assistant Professor at the College of William and Mary's Mason School of Business. He earned his Ph.D. from the University of Texas at Austin in 2008. Dr. Luchs also earned an M.S. in Marketing from the University of Texas at Austin, an M.B.A. from the University of Virginia's Darden Graduate School of Business, as well as a B.S.E. in Mechanical Engineering and a B.A. in Psychology from Tufts University. Prior to earning his Ph.D., Dr. Luchs worked for over a decade as a consultant and as a manager in industry specializing in new product development and product management.

His research interests include sustainability/ethical consumerism, product design and creativity, and he has manuscripts forthcoming in the Journal of Marketing (September, 2010) and the Journal of Product Innovation Management (summer, 2011).