One of her most current research project focuses on using community action research methods in a subsistence community dealing with a very high rate of diabetes. She is looking at issues of hope and hopelessness in particular. Additional well-being and health projects look at space as a public good, ethnic groups going back and forth between the mainstream world and the ethnic world, the self-socialization of teens on the internet and styles of consumer collaboration within the health industry.
In addition to a Ph.D. in marketing, she holds undergraduate and master's degrees in health. Her research has been published in the Journal of Consumer Research, Journal of Public Policy and Marketing, Journal of Services Research, Journal of Advertising, International Journal of Research in Marketing, and Journal of Consumer Behaviour among others.