Chris Blocker is an Assistant Professor in the Department of Marketing in the Hankamer School of Business at Baylor University. Prior to pursuing doctoral studies, he worked for AT&T and Sprint with global account management and marketing responsibilities. Chris' core research expertise is in the areas of customer value dynamics, value preferences, and desires within cross-cultural contexts and their implications for international marketing strategies.
His current interests focus on exploring topics from his core expertise and others within subsistence marketplaces including: the nature of perceived value for impoverished consumers, cultural models of consumption, and the promotion of consumption by multinational firms and its social impact. Chris' research-related and personal travels to impoverished regions in countries such as China, South Africa, Ghana, and Romania have helped inspire his passion for conducting transformative research in these areas.
His work in customer value appears or is forthcoming in journals such as Journal of the Academy of Marketing Science, Industrial Marketing Management, Journal of Business Research, European Journal of Marketing, and Journal of Business and Industrial Marketing.