3rd Transformative Consumer Research Conference

The 2011 Transformative Consumer Research Conference will bring together consumer researchers to discuss how to help alleviate the most pressing social and economic problems through scholarship.

Nine tracks structured around pressing global problems will consist of 12 people who commit to working on the social problem throughout the conference and into the future.

This conference is organized to facilitate small groups of committed individuals to exchange ideas with everyone allowed to participate freely. In each of the tracks, we will have scribes who will document the progress and circulate the results. We will also seek post conference feedback to shape future TCR conferences.

Tracks include:

• Poverty and Subsistence Marketplaces
• Sustainable Products
• Addiction
• Materialism
• Youth, Risk and Consumption
• Food for Thought
• Innovative Research Methods
• Multicultural Marketplaces
• Transformative Services Research

Thank you to our sponsors: Association for Consumer Research; Ben Ferrell of Tyler, TX; Bob Moore of Freeman Company, Dallas, Tx; Al Springer of The Touch Agency, Austin, TX; Randy Pullin; Baylor's Center for Non-Profit Leadership & Service; Baylor's McBride Center for International Business; and Baylor's Robbins Institute for Health Policy and Leadership. Greater Waco Chamber of Commerce.