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Pro Sports Salaries
2007 Baylor S3 Executive Sales Salary Survey
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Go to: Cost of Living for Major League Cities
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Survey of responses collected November 2007 from 140 sales executives and employees from 76 teams representing the NFL, MLB, NBA, NHL, & MLS.
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Responses are primarily from vice-presidents, directors, and managers.
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For account representative positions, respondents were asked what account reps earn on the "low end" and what high performing reps on the "high end" earn on their respective teams.
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All salaries adjusted for cost of living from all reporting teams. See notes.
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$150,000 = includes responses over $150,000
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Go to: Vice President Salaries in Pro Sports
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NFL
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N=20 teams
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Ticket Sales
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Account Representatives
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Average
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Min
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Max
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Attendance Correlation*
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Low end
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$35,825
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$19,320
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$56,468
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0.09
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High end
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$69,984
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$38,330
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$136,126
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0.05
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Manager of Ticket Sales
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$74,294
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$49,147
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$150,000
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0.07
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Director of Ticket Sales
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$97,426
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$46,368
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$150,000
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0.11
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Corporate Sales
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Account Representatives
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Low end
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$48,756
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$24,174
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$77,973
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0.07
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High end
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$86,114
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$38,485
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$150,000
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0.00
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Coordinator
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$44,378
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$27,130
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$95,541
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0.22
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Senior Manager/Director
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$102,130
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$46,368
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$150,000
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0.15
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NBA
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N=21 teams
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Ticket Sales
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Account Representatives
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Average
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Min
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Max
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Low end
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$34,820
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$21,515
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$63,425
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0.08
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High end
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$74,335
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$36,145
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$147,992
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0.27
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Manager of Ticket Sales
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$64,514
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$36,320
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$108,911
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0.28
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Director of Ticket Sales
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$98,215
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$48,193
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$150,000
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0.31
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Corporate Sales
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Account Representatives
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Low end
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$52,213
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$29,821
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$66,735
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0.34
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High end
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$98,124
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$38,194
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$150,000
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0.04
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Coordinator
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$36,821
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$25,845
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$60,914
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0.11
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Senior Manager/Director
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$96,437
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$39,063
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$150,000
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0.02
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MLB
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N=17 teams
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Ticket Sales
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Account Representatives
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Average
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Min
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Max
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Low end
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$31,297
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$23,406
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$42,709
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0.20
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High end
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$55,698
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$33,220
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$84,567
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0.06
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Manager of Ticket Sales
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$59,420
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$37,127
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$95,137
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0.26
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Director of Ticket Sales
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$84,280
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$45,198
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$125,793
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0.13
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Corporate Sales
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Account Representatives
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Low end
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$49,143
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$39,370
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$99,010
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0.05
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High end
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$84,833
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$44,994
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$150,000
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0.02
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Coordinator
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$31,594
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$17,627
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$48,387
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0.04
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Senior Manager/Director
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$102,350
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$45,045
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$150,000
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0.11
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NHL
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N=12 teams
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Ticket Sales
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Account Representatives
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Average
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Min
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Max
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Low end
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$36,266
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$28,109
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$54,113
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0.42
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High end
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$67,142
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$38,330
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$96,154
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0.18
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Manager of Ticket Sales
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$65,741
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$42,589
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$91,991
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0.12
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Director of Ticket Sales
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$89,649
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$63,887
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$135,281
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0.07
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Corporate Sales
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Account Representatives
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Low end
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$41,840
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$27,673
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$64,935
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0.25
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High end
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$90,875
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$36,478
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$150,000
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0.07
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Coordinator
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$35,891
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$28,302
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$53,022
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0.45
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Senior Manager/Director
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$110,316
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$62,893
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$150,000
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0.04
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MLS
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N=6 teams
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Ticket Sales
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Account Representatives
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Average
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Min
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Max
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Low end
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$27,236
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$23,270
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$29,915
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0.27
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High end
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$54,432
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$33,970
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$78,201
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0.28
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Manager of Ticket Sales
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$52,725
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$37,155
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$62,565
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0.71
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Director of Ticket Sales
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$65,256
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$53,079
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$76,923
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0.83
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Corporate Sales
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Account Representatives
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Low end
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$37,434
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$29,915
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$61,867
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0.03
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High end
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$63,120
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$39,101
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$112,486
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0.13
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Coordinator
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$32,998
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$29,915
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$44,994
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0.16
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Senior Manager/Director
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$96,597
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$46,921
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$127,389
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0.16
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Notes
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1. All salaries are adjusted for national cost of living averages.
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To calculate the value of the salaries above into comparable salaries for your city/team,
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multiply the selected salary X city-cost-of-living value found on tab below.
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Example: The average salary of $65,741for an NHL Manager of Ticket Sales
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would translate into $77,508.64 ($65,741 X 1.179) for Phoenix, AZ.
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2. The attendance correlation (*) is a calculation of the strength of the relationship
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between a team's attendance and the salaries they pay. In general, we see a strong
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relationship between attendance and salaries for ticket sales positions. The relationship
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is generally weak between attendance and corporate marketing position salaries.
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