Students majoring in Marketing receive a Bachelor of Business Administration with a concentration in Marketing. Students who choose to major in Marketing must take 18 hours in Marketing beyond the Business Core Requirements--9 hours of required courses and three elective classes (9 hours). Four marketing emphasis areas are available, but students can choose to take any three Marketing courses in addition to the 9 hours required.
- Consumer Behavior (MKT 3325, 3 hours)
- Marketing Research (MKT 3330, 3 hours)
- Marketing Analysis and Decision Making (MKT 4330, 3 hours)
- Any three other marketing courses