Degree Plans

Students majoring in Marketing receive a Bachelor of Business Administration with a concentration in Marketing. Students who choose to major in Marketing must take 18 hours in Marketing beyond the Business Core Requirements--9 hours of required courses and three elective classes (9 hours). Four marketing emphasis areas are available, but students can choose to take any three Marketing courses in addition to the 9 hours required.

Major Requirements

• Consumer Behavior (MKT 3325, 3 hours)
• Marketing Research (MKT 4335, 3 hours)
• Marketing Analysis and Decision Making (MKT 4330, 3 hours)
• Any three other marketing courses