Frequently Asked Questions
What is marketing? What does one do with a degree in marketing?
Marketing activities involve many challenging and thought-provoking activities that focus on identifying customer needs and providing a product or service to meet those needs. It includes making decisions about products or services to offer, where to market products, how to price products, and how to best communicate information about products to customers and potential customers. Of course, this is a very basic explanation. Understanding how to do these things requires considerable knowledge and experience. Most entry level jobs pursued by Marketing majors are in the retailing, sales, research and advertising professions. These entry level jobs provide graduates with an excellent business foundation and can lead to managerial level jobs such as department manager, sales manager, product manager, account manager or director of marketing. Campus speakers frequently point out that marketing is excellent training for an individual who wants to own or start his/her own business. As with any degree, the level of your future success depends to a great extent on your own efforts--both in school and in your employment. Baylor's Marketing curriculum provides a solid foundation for students who choose to pursue a career in Marketing.