Browse Archives by Author: Jacqueline Simpson
Housing Prices Likely to Turn Around in 2009, Survey Finds
Charles North, PhD, Chris Pullig, PhD, Laura Indergard, MBA, Jacqueline Simpson, MBA Candidate
Housing prices are likely to stop falling by the end of 2009, say nearly three-fourths of economists in a recent survey. In addition, life-cycle issues, such as needing a home...
INSIDER: Efficiency of Franchising
Jacqueline Simpson, MBA Candidate
Is franchising in the residential real estate brokerage market efficient? What are the impacts on firms by franchising? What are the benefits for firms when franchising?
Lead Conversion: Adaptation, Influence, and Customer Value
Christopher P. Blocker, PhD, Laura Indergard, MBA, Jacqueline Simpson, MBA Candidate, Chris Matcek MBA/ME Candidate
A national study was conducted to explore the approaches that real estate agents use to influence their clients in face-to-face meetings. Findings revealed the following insights...
Lead Generation: What Really Works?
Chris Pullig, PhD, Laura Indergard, MBA, Suzanne Blake, MBA Candidate, and Jacqueline Simpson, MBA Candidate
As a way of beginning to understand what really works in the area of lead generation, a survey was created and conducted with a large group of real estate professionals...