Browse Archives by Author: Stacy Schetzle
Word-of-Mouth Marketing: Talk Up Your Business
Stacey L. Schetzsle, PhD
With the increase in the number of blogs, consumer websites, and word-of-mouth outlets available to homebuyers, consumer-generated media is attracting...
Value-Based Service Quality for the New Generation of Home Buyers
Stacey Schetzsle, PhD and Casey Ray Rusk, NALP
With a constantly changing market and a new generation of home buyers on the rise, value-based service quality will play an important role in customer satisfaction. Service...