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Browse Archives by Author: Chris Matcek

INSIDER: Cause-Related Marketing
[11/1/2008]
Chris Matcek, MBA/ME Candidate
How do your agency's marketing campaigns influence not just your customers but your agents as well? In Linking Cause-Related Marketing to Sales Force Responses and..

INSIDER: Probability of Sale
[11/1/2008]
Chris Matcek, MBA/ME Candidate
Is there a way to tell ahead of time how likely a listing is to sell? In The Probability of Sale for Residential Real Estate (Journal of Housing Research) Ken H. Johnson, Justin D..

Lead Conversion: Adaptation, Influence, and Customer Value
[11/1/2008]
Christopher P. Blocker, PhD, Laura Indergard, MBA, Jacqueline Simpson, MBA Candidate, Chris Matcek MBA/ME Candidate
A national study was conducted to explore the approaches that real estate agents use to influence their clients in face-to-face meetings. Findings revealed the following insights..

What Do Consumers Expect from Real Estate Agents
[11/1/2008]
Kirk Wakefield, PhD, Chris Pullig, PhD, Laura Indergard, MBA, Suzanne Blake, MBA Candidate, Bryan Gregory, MBA Candidate, Chris Matcek, MBA/ME Candidate, Tara Gitau, BBA
How do home buyers or sellers decide on an individual agent? We conducted a focus group among recent home buyers and sellers asking just that question..

INSIDER: Making the Most of Website Advertising
[6/1/2008]
Chris Matcek, MBA/ME Candidate
Are you using your website to its maximum potential? How do you know if your marketing initiatives are really bringing in sales leads? In A Two-Stage Model of the Promotional..


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