Browse Archives by Author: Lan Jiang
The Persuasive Role of Incidental Similarity on Purchase Intentions
Lan Jiang, PhD, Joandrea Hoegg, PhD (Canada), Darren W. Dahl, PhD (Canada), Amitava Chattopadhyay, PhD (France)
As any well-seasoned agent knows, creating a connection with the client is essential. Connections can be made in a variety of ways and usually hinge on some common value...