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Browse Archives by Author: Laura Indergard

Housing Prices Likely to Turn Around in 2009, Survey Finds
[11/1/2008]
Charles North, PhD, Chris Pullig, PhD, Laura Indergard, MBA, Jacqueline Simpson, MBA Candidate
Housing prices are likely to stop falling by the end of 2009, say nearly three-fourths of economists in a recent survey. In addition, life-cycle issues, such as needing a home..

Lead Conversion: Adaptation, Influence, and Customer Value
[11/1/2008]
Christopher P. Blocker, PhD, Laura Indergard, MBA, Jacqueline Simpson, MBA Candidate, Chris Matcek MBA/ME Candidate
A national study was conducted to explore the approaches that real estate agents use to influence their clients in face-to-face meetings. Findings revealed the following insights..

What Do Consumers Expect from Real Estate Agents
[11/1/2008]
Kirk Wakefield, PhD, Chris Pullig, PhD, Laura Indergard, MBA, Suzanne Blake, MBA Candidate, Bryan Gregory, MBA Candidate, Chris Matcek, MBA/ME Candidate, Tara Gitau, BBA
How do home buyers or sellers decide on an individual agent? We conducted a focus group among recent home buyers and sellers asking just that question..

INSIDER: Effective Use of Your Marketing Budget
[6/1/2008]
Laura Indergard
How did you spend your marketing dollars this year? Do you really know how effective they were? In A Three-Stage Model of Integrated Marketing Communications at the..

Lead Generation: What Really Works?
[6/1/2008]
Chris Pullig, PhD, Laura Indergard, MBA, Suzanne Blake, MBA Candidate, and Jacqueline Simpson, MBA Candidate
As a way of beginning to understand what really works in the area of lead generation, a survey was created and conducted with a large group of real estate professionals..


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