Home

Keller Center for Research

Browse Archives by Author: Larry Chonko

To Keep Your Agents: Consider Servant Leadership
[12/1/2010]
Fernando Jaramillo, Douglas B. Grisaffe, Lawrence B. Chonko, and James A. Roberts
Sales force retention is a critical objective facing managers. The costs of high turnover rates can be substantial and include lost sales, abandoned sales territories and costs..

Is Achieving Customer Satisfaction Enough?
[9/1/2010]
William A. Weeks, DBA and Larry Chonko, PhD
Research has often failed to find a relationship between customer satisfaction with salespeople and sales performance. Some research shows that as satisfaction levels..


Top News | News Archives


Border Title