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Browse Archives by Author: Suzanne Blake

INSIDER: Referral Reward Programs and Referral Likelihood
Suzanne Blake, MBA Candidate
How can referrals affect your business positively? Conversely, what is the significance of the damage they can inflict? Referral reward programs can play a considerable role in...

What Do Consumers Expect from Real Estate Agents
Kirk Wakefield, PhD, Chris Pullig, PhD, Laura Indergard, MBA, Suzanne Blake, MBA Candidate, Bryan Gregory, MBA Candidate, Chris Matcek, MBA/ME Candidate, Tara Gitau, BBA
How do home buyers or sellers decide on an individual agent? We conducted a focus group among recent home buyers and sellers asking just that question...

INSIDER: Current Trends in Web Data Analysis
Suzanne Blake
Is it possible that you could be using web data analysis more extensively? In Current Trends in Web Data Analysis, Arun Sen, Peter A. Dacin, and Christos Pattichis...

Lead Generation: What Really Works?
Chris Pullig, PhD, Laura Indergard, MBA, Suzanne Blake, MBA Candidate, and Jacqueline Simpson, MBA Candidate
As a way of beginning to understand what really works in the area of lead generation, a survey was created and conducted with a large group of real estate professionals...


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