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Browse Archives by Author: Steven Bell

INSIDER: The New Gold Standard
[3/1/2012]
Steven Bell, MBA
Loyal staff, engaged clients, impressive brand recognition; these are adjectives that managers and leaders hope to ascribe to their business. In his book..

INSIDER: Unique Sales Stories
[9/1/2011]
Steven Bell, MBA Candidate
Any salesperson will tell you that the ideal method for generating new clients is through word-of-mouth and referrals. No advertising or cold calling is necessary with this strategy..

INSIDER: The Lunch of a Lifetime
[6/1/2011]
Steven Bell, MBA Candidate
Would you like to receive more referrals? In his 2010 book The Lunch of a Lifetime, the world's most referred real estate agent, Michael Maher, reveals his secrets to..

INSIDER: Stop Trying to Delight Your Customers
[12/1/2010]
Steven Bell, MBA Candidate
There is a longstanding belief in the service industry that in order to gain loyalty from customers, companies must "delight" them with customer service that goes above and..


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