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Keller Center Research Report: Intentionally Searchable and Global

March 1, 2013

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Andrea Dixon, PhD - Editor, Keller Center Research Report

According to the National Association of Realtors ®, existing U.S. home sales in December 2012 were well above the level recorded for the previous year (NAR Release, January 22, 2012). In fact, more positive than negative news appears in online reports about the U.S. housing market. So as we begin 2013 amidst such an optimistic landscape, I am excited to share two 2013 initiatives with our Keller Center Research Report readers.

First, we are pleased to introduce our March 2013 Keller Center Research Report (KCRR) which leverages a new design promising an improved readership experience. The KCRR and the e-invitation to the issue appear in a new layout designed to make the content more visually accessible. As of this issue, all KCRR articles are indexed by keywords and all historical content is now searchable on our website. Consequently, the KCRR reader can easily comb the complimentary archives and identify articles addressing a topical interest. In addition, the new format allows the KCRR reader to easily share articles through all of the popular social media tools. Underneath each author's by-line, the KCRR reader will find the familiar icons allowing you to share the article via Facebook, Twitter, and email. Our goal is to bring cutting-edge content to our readers and make that content even easier to access and share. Thank you to all who participated in our readership survey during the fall of 2012 as that survey feedback drove our re-design initiative.

Second, with the launch of our 2013 Editorial year, we are announcing an intentional strategy to broaden our content globally. Since the KCRR's inception in June 2008, we have published eighteen issues of the Keller Center Research Report containing 128 articles. Fourteen authors from outside the United States contributed to eight papers, which means that six percent of the historic KCRR articles provide a broader-than-US-only viewpoint.

During the 2012 editorial calendar, we laid the groundwork for this global initiative as we placed a call for international scholar partners through our professional associations such as the Global Sales Science Institute, the European Marketing Academy, and the American Marketing Association (AMA has a global membership). In our March 2013 issue of the Keller Center Research Report, we feature articles from scholars in New Zealand and Canada. Additional contributors in 2013 include scholars from Germany, China, the United Kingdom, and Canada. Interestingly, our international contributors over the past five years include scholars from Belgium, Canada, France, Germany, Italy, Netherlands, Switzerland, and United Kingdom.

By studying buyer-seller relationships in global housing markets, our authors will provide the KCRR readers with the insights and implications to prepare them for changes ahead in their own markets. We look forward to the journey ahead!

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About the Author

Andrea Dixon, PhD
Editor, Keller Center Research Report
Executive Director, Keller Center for Research and Center for Professional Selling
Frank M. And Floy Smith Holloway Professorship in Marketing, Baylor University

Dr. Andrea Dixon (PhD - Indiana University) is the Executive Director of the Keller Center for Research and the Center for Professional Selling. She holds the Frank M. & Floy Smith Holloway Endowed Professor in Marketing at Baylor University. Coming from an industrial background in research, planning and advertising, her research interests embrace behavioral issues related to sales, service and client satisfaction. Andrea has published in the Journal of Marketing, Harvard Business Review, Organizational Science, Journal of the Academy of Marketing Science, Leadership Quarterly, the Journal of Personal Selling and Sales Management, the Journal of Satisfaction, Dissatisfaction and Complaining Behavior, and several other journals. In 2002, Dixon's research published in the Journal of Marketing was selected as the award-winning research in the sales area.

Prior to joining Baylor, Dixon was the Executive Director of the MS-Marketing Program and the Ronald J. Dornoff Teaching Fellow at the University of Cincinnati. She has co-authored the book, Strategic Sales Leadership: BREAKthrough Thinking for BREAKthrough Results, and multiple industry-wide research texts. Dixon serves on two editorial review boards and co-chaired the American Marketing Association's 2007 Winter Educator Conference. While serving as a faculty member at the University of Cincinnati (U.C.) and Indiana University-Bloomington (I.U.), Dr. Dixon taught an array of graduate and undergraduate courses. One of U.C.'s MBA EXCEL Teaching Award winners, Dixon was selected for a national teaching award by Irwin Publishing, as a distinguished professor by Indiana University MBA students, and for a university-wide award by her academic colleagues at I.U. In 2008, she was named the Academy of Marketing Science's Marketing Teacher Award winner. Prior to teaching at U.C., Andrea worked closely with GAMA International as the Senior Director of Product Development and Marketing.

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