Robert Davis, PhD
International Expert Contributor - New Zealand
Associate Professor of Marketing
Unitec Institute of Technology, New Zealand
Dr. Robert Davis is an Associate Professor at the Unitec Institute of Technology in New Zealand. Robert has worked for IBM, the University of Auckland Business School and Manukau Institute of Technology. Robert has published research in Marketing Science, Journal of Information Technology, the Journal of Advertising Research, Journal of Service Research, and Communications of the ACM, Decision Sciences Journal of Innovative Education, Internet Research, Young Consumers, ACM Computers in Entertainment, Journal of Consumer and Retail Services, Contemporary Management Research, Entertainment Computing, the International Journal of Consumer Research, International Journal of Entrepreneurship and Small Business, Global Entrepreneurship Monitor, International Journal of Mobile Marketing, International Journal of Mobile Communications, Strategic Direction, International Journal of Bank Marketing, Australasian Marketing Journal and the University of Auckland Business Review. Robert is on the editorial board of Internet Research. His research and teaching interests are; interactive marketing (Internet, mobile, games), branding, consumer behavior and service research.
Keller Center Research Report Publications: