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Keller Center for Research

Forgiveness Research Provides Meaning for Real Estate Industry

The Keller Center for Research published an article on forgiveness in the December 2013 Keller Center Research Report.
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Decision-Making Research Provides Key Insights for Real Estate Industry

The Keller Center for Research recently published an article on decision-making conducted by Hankamer School of Business' Assistant Professor of Marketing, Dr. Ann Mirabito..
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Keller Center Graduate Assistants Celebrate Graduation

On Friday, May 17, 2013, 2013 Keller Center Graduate Assistants Dennis Thé, Mark Tarro and Jacob Christie, celebrated their MBA Masters Hooding Ceremony at Baylor University...
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Grab-and-Go Expertise, Streamlined Content Highlight KCRR Update

Real estate professionals looking for grab-and-go expertise are excited about the newly-launched website and email format for Baylor's Keller Center Research Report (KCRR)...
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Cold Calling Study Featured On "Business 2 Community"

The effectiveness of cold calling as a lead generation tactic is still a much-debated topic in B2B marketing and sales circles. Many thought leaders and practitioners contend that cold calling is no longer an effective and efficient way to generate new sales leads. It's also clear, however, that many B2B companies still rely heavily on...
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Keller Center Seeks PR Intern for 2013-2014

Baylor's Keller Center for Research is looking to hire an undergraduate PR intern for 2013-2014...
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Research from the Keller Center Featured on Realtor.com

The condition of your local housing market dictates which approach will ultimately lead to more sales. Research from the Keller Center at Baylor University shows that...
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Global Real Estate Trends Hit 'Home' In The Keller Center

Many international and US firms are developing a global real estate focus. US-based firms, including Coldwell Banker, Keller Williams Realty International and Century 21, are...
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Baylor's Keller Center Promotes Undergraduate Research Through Research Report

In the final semester of her senior year, Baylor alumni Sydney Garcia completed an important online readership survey on behalf of Baylor's Keller Center for Research. The survey was distributed to the readers of the Keller Center Research Report, a journal of academic research positioned for the real estate industry, and uncovered important insights that are helping the Center refine the editorial strategy and improve the journal's usefulness to practitioners...
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Baylor Cold Calling Study Sheds Light On An Age-Old Method

Baylor University's Keller Center for Research in the Hankamer School of Business has published its latest Keller Center Research Report, a web-based journal of academic research targeted to the real estate professional. The report addresses topics that are relevant to the real estate industry. This quarter's issue includes a study on the effectiveness of cold calling: "Has Cold Calling Gone Cold?" by Dale Lampertz, lecturer in Marketing at Baylor...
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Baylor University Publishes Quarterly Real Estate Research Report

Internet marketing and cold calling are among the topics in the fall edition of the Keller Center Research Report, published by Baylor University's Hankamer School of Business. The Report is an online source of academic articles focused on residential real estate research and summaries of scholarly journal articles and books relevant for real estate sales agents...
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Keller Center Selects 2012-2013 Public Relations Intern

Senior Aimee Gomez was recently chosen for the 2012-13 Keller Center for Research Public Relations Intern position in Baylor University's Hankamer School of Business...
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Baylor University Publishes Quarterly Real Estate Research Report

Baylor University's Hankamer School of Business has published its latest quarterly Keller Center Research Report, an online source of academic articles focused on residential real estate research and summaries of scholarly journal articles and books relevant for real estate sales agents. The report includes topics such as seller financing, social media, and customer relationships and sales performance through moral judgment...
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Keller Center Featured on UniqueHomes.com

The Keller Center's release of the December 2011 Keller Center Research Report is featured on UniqueHomes.com - a website highlighting unique and luxury real estate properties...
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Baylor University Publishes Quarterly Real Estate Research Report

Baylor University's Hankamer School of Business has published its quarterly Keller Center Research Report, an online compendium of academic articles focused on residential real estate research and summaries of scholarly journal articles and books relevant to real estate sales agents. The report takes a look at distinct marketing approaches to...
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