Getting Leads and Making Sales: What Really Works

October 19-20, 2007

The Keller Center's Inaugural Real Estate Research Summit, Getting Leads and Making Sales: What Really Works, October 19-20, 2007 laid the foundation for ground-breaking research. We brought together the premier minds in real estate, including the top producers in the country and the leaders in industry thought, to tackle the most challenging issues for residential real estate agents. Real estate's elite exchanged ideas about what makes customers tick, creating the basis of multiple research projects to be performed by Keller Center faculty.

Gary Keller, Dave Jenks and Jay Papasan launched the discussions and in-depth analysis about subjects including Lead Generation -- What Works?, Lead Conversion -- What Can I Expect?, and What Do Customers Respond To?.

Who We Are

Thanks to a generous donation of $5 million from Gary Keller, Founder and Chairman of Keller-Williams Realty International, Baylor University established The Keller Center for Research in Residential Real Estate Marketing in March of 2007. The Center focuses its studies on the factors that influence individual home buyers in their decisions, as well as marketing and management issues that are important to real estate agencies and small businesses. The faculty associated with the Center will generate research in areas as of yet untouched by academia, finding real answers to age old questions about the buyer-seller relationship.

For any questions regarding the Summit, please contact:

Laura Indergard
Associate Director
Laura_Indergard@baylor.edu
(254)710-4243