In Tough Real Estate Market, Seeking Prospects Requires Creativity

It's no surprise to anyone who pays attention to the news that the U.S. housing market is depressed, which means real estate agents face some serious challenges. Dr. Chris Pullig, professor of marketing and director of the Keller Center for Residential Real Estate Sales and Marketing at Baylor. In a tougher market, the best return for investment is to be more proactive and creative to seek out prospects.

Download the MP3 file: In Tough Real Estate Market, Seeking Prospects Requires Creativity