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The Baylor Business
Identity

The Baylor Business logo represents the brand characteristics of the Hankamer School of Business.

Today's Features

Branding in a Complex Marketplace

In today's multicultural marketplace, brands are using subtle cues and visual diversity to facilitate messaging where groups aren't well defined. More

Psychological Contracts

Professor of marketing Bill Weeks identifies what drives work performance, as well as commitment to an organization. More

Supersize It

According to economics professor Van Pham, research on changes in the U.S. retail industry shows a dual phenomenon is occurring. Retail chains are "supersizing." More

The Ebb and Flow of Immigration - Ranking the American States

Dr. Van Pham's research attempts to quantify the climate for immigrants in American states, resulting in a ranking based on restrictive and/or welcoming state legislation. More

Cyber Security

Information security expert Bryan Palma poses sober questions about ethical boundaries in the cyber world. Who is responsible for protecting your privacy online? Palma says it's up to you. More

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