Entrepreneurship

Baylor Business Entrepreneurship

AI2V Accelerating Technology Commercialization

June 1, 2011

Dr. Kevin Ludlum, Executive Director of Development for Baylor's Hankamer School of Business and School of Engineering and Computer Science, has deep roots in the ag business. He saw an opportunity to capitalize on existing infrastructure in that industry to shape an exciting plan to produce alternative energy while at the same time offer healthy returns to investors. Dr. Ludlum decided to participate in Baylor's Advanced Invention to Venture (AI2V) workshop to help him take his idea down the path to commercialization.

AI2V is a highly acclaimed, four-day intensive workshop for technology startup teams that provides instruction, exercises, pitching and coaching, complete with real-time feedback from Baylor Faculty coaches and a panel of experienced entrepreneurs and investors from the Waco area. Attendees engage in Supercoach Entrepreneurial Training, a methodology that was designed to help inventors and innovators learn the entrepreneurial skills they need to successfully market their technology product or service and attract the resources necessary to make the venture happen.

The workshop provides a unique opportunity for participants to define their business and clarify objectives, as well as learn how to concisely share those ideas with others. According to Dr. Ludlum, "the program leads technology entrepreneurs to think in new ways about their venture. Questions that you hadn't thought to ask before open your eyes to changes that you need to make. AI2V takes the rose-colored glasses off and has you validate the real value of your project."

Upon completing the workshop, technology teams can apply to work with student teams in Baylor's Technology Entrepreneurship class. This option is as important to the Baylor students as it is to the technology entrepreneurs. Dr. Ludlum, who worked with a student team last Spring, believes that "for the student teams there is real value in being required at semester's end, to deliver a compelling fifteen-minute investor pitch that communicates in business language the technology, market, numbers and all other critical aspects that back up the commercialization plan. You can't put a dollar figure on the transformational value of the experience, for the entrepreneur, or, for the students."

For more information, check out the AI2V at Baylor web site. For more information about Baylor's Technology Entrepreneurship Initiative program, see www.baylor.edu/TEI. Email questions to Greg Leman.

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