Media Technology Entrepreneurship Certification

Course Description

Prerequisite(s): Upper-level standing or consent of instructor.
An introduction to old and emerging theories which explain the spread of innovative ideas and technologies among members of a society, emphasizing the role of communication processes and the special problems for diffusion in communication technology.

Sophomore standing and consent of instructor.
Examines entrepreneurship in other countries by focusing on the unique opportunities and problems associated with the particular country being studied. Comparisons are made between the host country and the United States. General issues related to doing business across national boundaries are included. This course is taught only outside the United States.

Course Description

Prerequisite(s): Consent of instructor.
The Shanghai Summer Program includes this version of Technology Entrepreneurship wherein the hands-on projects undertaken for companies are within Chinese entities, and the cross-functional teams are also cross-cultural (American and Chinese). The course is structured around the key elements of commercializing technology as in ENT 4340, the technology entrepreneurship class offered on the Baylor campus. After learning the core elements, students explore the differences of how they are applied to the Asian (especially Chinese) context, and the in-class learning is coupled with the opportunity to visit companies in China that are practicing these same elements. This course is designed to prepare the student for technology-based innovation in the global context.

Course Description

Prerequisite(s): Upper-level standing; not open to pre-business students.
The initial modules of the course explore the nature of innovation--its drivers, patterns and impacts on society and organizations of all sizes and missions. A core aim is delivering tools for recognizing breakthrough-level innovation opportunities and then practicing their use by inventing needed solutions. Subsequent modules focus on the use of these tools and processes in a larger organizational context where selecting the best innovation target is critical, and where stagnation and inertia tend to pull the firm away from the leading edge over time. The goals of the course include demonstrated skills needed for creating and implementing sustained, innovation-driven growth in corporate settings.

Senior standing.
Business based on patentable technologies display different business models and characteristics from those of non-technical, mainstream businesses. Understanding these distinctions is critical to technology commercialization. Technology Entrepreneurship examines the entire technology commercialization process, from concept to market. It is intended to provide students in business, engineering, and the sciences with the knowledge needed to participate effectively in the processes required for the successful introduction of new technology products in the marketplace.