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The Baylor Business Identity

The Baylor Business logo represents the brand characteristics of the Hankamer School of Business.

Today's Features

Creating the Right Setting for Success

Leadership expert Dan Rockwell says culture building helps to attract and retain the kind of people who will fulfill a company’s mission. He says some industries, such as banking, government and education, can be slower to change culture. He advises to start small, with a division, a team, or an office. And remember, a “great place to... More

What Waco Financial Advisers think about China-driven Stock Market Turmoil

Waco Tribune-Herald: William Reichenstein, Ph.D., professor of finance and The Pat and Thomas R. Powers Chair in Investment Management in Baylor's Hankamer School of Business, is... More

How to Stop Comparing Yourself To Others

Rewire Me: This blog on the “key to happiness” explores research by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. He posits that the pursuit of material possessions may not equate to happiness but rather dissatisfaction. “People who pursue happiness through... More

Hankamer School of Business Finds New, State-of-the-Art Home

KWBU-FM: AUDIO: The new $100 million Paul L. Foster Campus for Business and Innovation is the new home of Baylor’s Hankamer School of Business. Media representatives were given a... More

Is the Customer Always Right?

Research indicates that an employee’s repeated exposure to violations of moral principle can have a large impact on their personal life. Witnessing customers returning clothing they’ve worn, or abusing assistance programs, for example, leave employees depleted of energy to perform well at work, as well as causing friction with... More