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The Baylor Business Identity

The Baylor Business logo represents the brand characteristics of the Hankamer School of Business.

Today's Features

Your Diet Plan Isn’t Working? New Baylor Research Explains Why

Many diet plans are doomed from the start. The reason? Dieters tend to adopt the wrong strategies, often planning to ditch their favorite foods and replace them with less-desirable... More

Marketing Magnolia

At Magnolia Market, there’s a little something for everyone to enjoy. People travel from near and far to experience the Silos made famous by alums Chip and Joanna Gaines on the HGTV hit show "Fixer Upper." Baylor students saw the diversity of these visitors firsthand, after interviewing over 400 people who came to see Magnolia... More

9 Reasons You Should Never Bring Your Phone In Bed With You

Good Housekeeping: This article cites cellphone addiction research by Hankamer School of Business faculty James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing, and Chris... More

New Tool Aims to Optimize Retirement Withdrawals

Investment News: Column about how non-traditional drawdown strategies can improve tax efficiency and extend portfolio life cites research by William Reichenstein, Ph.D., professor and holder of The Pat and Thomas R. Powers Chair of Investment in Management in Baylor’s Hankamer School of Business. More

Want to Spend Less Time on Your Phone? Turn Your Screen Gray

Smart Parenting: This story cites a study from Baylor’s Hankamer School of Business about “phubbing,” or phone snubbing, and its ability to damage relationships. The... More