The Baylor Business Identity

The Baylor Business logo represents the brand characteristics of the Hankamer School of Business.

Today's Features

Seeking High-School Entrepreneurs

Baylor University’s Center for Entrepreneurship and Free Enterprise is looking for high-school age entrepreneurs. If you know a high school student who owns a business, nominate them for the 2017 Baylor Youth Entrepreneur Awards. More

Foster Campus Lunchtime Composed of Noteworthy Serenades

Transitioning between classes has never sounded so good. Baylor’s School of Music and Hankamer School of Business have teamed up to provide “A Little Lunch Music.” More

Your Diet Plan Isn’t Working? New Baylor Research Explains Why

Many diet plans are doomed from the start. The reason? Dieters tend to adopt the wrong strategies, often planning to ditch their favorite foods and replace them with less-desirable... More

Marketing Magnolia

At Magnolia Market, there’s a little something for everyone to enjoy. People travel from near and far to experience the Silos made famous by alums Chip and Joanna Gaines on the HGTV hit show "Fixer Upper." Baylor students saw the diversity of these visitors firsthand, after interviewing over 400 people who came to see Magnolia... More

9 Reasons You Should Never Bring Your Phone In Bed With You

Good Housekeeping: This article cites cellphone addiction research by Hankamer School of Business faculty James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing, and Chris... More