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The Baylor Business Identity

The Baylor Business logo represents the brand characteristics of the Hankamer School of Business.

Today's Features

A Consumer Dilemma: More Kale or Less Cake?

As time goes on, more and more people are monitoring their food consumption in an attempt to lose weight or improve their overall health. But, should consumers focus on avoiding unhealthy foods or on eating more healthy foods? After seeing countless articles and headlines with titles such as “Foods You Should Avoid at All Costs” and... More

Study: Hey, Advertising and Marketing Pros! Before You ‘Go Thin,’ Think Again

Here’s the skinny: Not all women will buy products because the models in the advertisements are thin, according to a new study of a diverse group of 239 women by a Baylor... More

Smartphone Separation Anxiety: How Bad is Your Nomophobia?

NBC’s TODAY Show: “Nomophobia” (no-mobile-phone-phobia) – that anxious feeling when you are without your smartphone – was the subject of NBC reporter... More

Baylor Regents Approve Entrepreneurship Ph.D., $1.1 Million Athletic Weight Room Renovation

Waco Tribune-Herald: Baylor’s Hankamer School of Business will add a new doctorate degree in entrepreneurship, aiming to capitalize on the limited number of advanced degree... More

The Challenges of Free Trade Across the Atlantic

Joe McKinney, Ben H. Williams Professor of International Economics and associate director of the McBride Center for International Business, is an expert in international trade policy. He has testified before the Trade Subcommittee of the U.S. House of Representatives’ Ways and Means Committee, the U.S. International Trade Commission on the... More