The Baylor Business Identity

The Baylor Business logo represents the brand characteristics of the Hankamer School of Business.

Today's Features

Yet Another Reason Advertisers Should Embrace Body Diversity

The Huffington Post: New research by James Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business, is the focus of this The Huffington... More

A Consumer Dilemma: More Kale or Less Cake?

As time goes on, more and more people are monitoring their food consumption in an attempt to lose weight or improve their overall health. But, should consumers focus on avoiding unhealthy foods or on eating more healthy foods? After seeing countless articles and headlines with titles such as “Foods You Should Avoid at All Costs” and... More

Study: Hey, Advertising and Marketing Pros! Before You ‘Go Thin,’ Think Again

Here’s the skinny: Not all women will buy products because the models in the advertisements are thin, according to a new study of a diverse group of 239 women by a Baylor... More

Smartphone Separation Anxiety: How Bad is Your Nomophobia?

NBC’s TODAY Show: “Nomophobia” (no-mobile-phone-phobia) – that anxious feeling when you are without your smartphone – was the subject of NBC reporter... More

Baylor Regents Approve Entrepreneurship Ph.D., $1.1 Million Athletic Weight Room Renovation

Waco Tribune-Herald: Baylor’s Hankamer School of Business will add a new doctorate degree in entrepreneurship, aiming to capitalize on the limited number of advanced degree... More