The Baylor Business Identity

The Baylor Business logo represents the brand characteristics of the Hankamer School of Business.

Today's Features

The Impact of Bystander Video from Smartphones

Houston Public Media: Story about people using cellphones to record such events as shootings and arrests quotes Baylor University researcher Jim Roberts, Ph.D., The Ben H. Williams Professor of Marketing in Baylor’s Hankamer School of Business. Roberts says a new social trend is that people are choosing to record provocative events rather... More

3 Ways To Ditch Hierarchy And Improve Company Performance

YFS Magazine: Per Bylund, Ph.D., research professor of entrepreneurship in Baylor’s Hankamer School of Business, wrote this column addressing the pros and cons of ditching... More

Baylor MBA Candidates Partner with Zambian Students for Business Consulting

Baylor University MBA candidates and Northrise University undergraduate students teamed up in June for the annual African Global Initiative course in Ndola, Zambia. The seven Baylor... More

Successful New Ventures

Ted Waldron offers a three-part formula for a successful start-up: Don’t try to go head-to-head with the major player in a market segment, provide a complimentary offering that extends or supplements a major competitor’s position, and wait for fragmentation in the supply chain. More

Professional Selling Program Recognized by Sales Education Foundation

The Sales Education Foundation (SEF) named Baylor’s Professional Selling program to their list of Top University Sales Programs for the sixth year in a row More