One brand. One Baylor.

Both the athletics and University brand are anchored with an updated interlocking BU mark. Athletics also rolled out a new bear logo and consistent green and gold color schemes across all 19 sport programs in the department.

The iconic interlocking BU logo, a longstanding mark for the University’s athletics programs, will now serve as the sole institutional mark, replacing the silhouetted Judge Baylor statue and Pat Neff Hall mark used by the University since 2008.

The interlocking BU received minor adjustments, adding smooth outer edges and an inner chisel that resembles a bear claw. The preferred use will be a single-color mark of either green, gold or white.

Jason Cook, Baylor’s Vice President for Marketing and Communications and Chief Marketing Officer, has spearheaded the institutional mark transition, uniting both the athletics and University under the same mark.

“Baylor is fortunate in that we already have a strong brand identity with the interlocking BU – a design that was used within the University nearly 100 years ago prior to its presence in athletics in the 1950s,” said Cook.

Joined with the updated interlocking BU, the Baylor University wordmark received only minor updates, creating a familiar look and feel that represents the strong tradition and rich history of the University.

“Every university has a historic building, an establishment date and a seal, but only one university has the interlocking BU,” said Cook. “That’s Baylor, and we are uniting the entire campus under our most well-known logo. This graphic identity shift will play a significant role in increasing Baylor’s brand visibility across the country through the campus-wide use of one, consistent logo.”

Use of the interlocking BU mark on new materials began immediately following an April 15 campus launch. Existing materials with the previous mark should be used rather than discarded through Dec. 31, 2019.

Athletics Rebranding

The athletics rebranding is the result of the department’s administration pursuing a long-term partnership with Nike, a commitment that will include updates to uniforms, athletic gear, stadium signage, premium items, spirit wear, social media and all marketing assets surrounding the brand identity.

“In everything we do as a department, we strive to be elite,” Baylor Vice President and Director of Intercollegiate Athletics Mack Rhoades said. “Our partnership with Nike is one way to ensure that we equip all 19 sport programs and more than 500 student-athletes with elite gear and apparel.”

A recommitment to the signature colors of Baylor Green and University Gold will bring all 19 sport programs back under a consistent styling and limit alternative color schemes that could weaken the strength of the brand. The uniform combinations will come from four color groups: green, gold, white and dark steel gray.

After almost 15 years in its current design, the bear logo utilized by Baylor Athletics also received a redesign, serving as the secondary identifying mark for the department. Drawing from previous variations of the bear logo, the refreshed mark creates a more powerful, modern look. Adding more intensity to the eyes and widening the open mouth of the bear signifies the strength, valor and pride of the sport programs.

Baylor Brand Standards

The consistent use of brand marks and colors is a cornerstone of the University’s Baylor United roll-out. By presenting the University identity consistently, not only do we convey our brand more clearly, we amplify its potential impact.

An online Brand Guide (baylor.edu/brand) was developed to help those who create materials and communications follow the Brand Standards. This is important to assure that all efforts are focused on building momentum for the University. They provide a valuable roadmap for how best to present Baylor University, our people and our programs consistently across all channels in both word and image.

If you are communicating on behalf of Baylor, the brand guide is your go-to resource to ensure that the design and delivery of your message are aligned with the brand standards.

Here are a few things to know about using the Baylor Brand:

1. Each school, college and division has a University Brand Signature that combines the name with the University Brand Mark.
2. Departments and Offices have brand signatures that fall under the school/college/division Brand Mark.
3. Our official colors are Baylor Green (PMS 3435 C/U) and University Gold (PMS 1235 C/PMS 116 U)
4. Official stationery will follow brand standards and should be ordered through Printing Procurement’s online ordering system at baylor.edu/procurement/printing.
5. The digital identity of the University and its schools/colleges/divisions is informed by a University-wide commitment to creating accessible websites that follow the WCAG 2.1 standards.
6. All public-facing University websites must use the University Brand Mark. A rolling process of updates will commence this summer and run through fall.

For a full description of brand guidelines and resources and contacts for any questions you may have, visit baylor.edu/brand.