The campus community is at the heart of Baylor's Pro Futuris vision. Arts & Sciences will improve communication pertaining to event planning, particularly for lecture series, seminars, recitals, exhibits, and other high-profile activities. While we support technological dissemination of information, we recognize that if promotion is limited to the calendar on the Baylor website, many people on campus and from the wider community will remain unaware of these offerings. Individual events are promoted through printed materials, but a master event calendar will raise awareness of everything that is happening on campus. Such a marketing and communications strategy is important because all too often excellent programs are under-attended, due in part to scheduling conflicts and limited publicity. To reach as large and diverse an audience as possible, Arts & Sciences will take steps to promote its scientific, cultural, and artistic offerings.