In the Winter 2011-12 issue, Baylor Magazine began offering paid advertising space as part of an issue by issue pilot project. If you are interested in advertising in Baylor Magazine, contact Randy Morrison at 254-710-4366.
Advertising in Baylor Magazine
About the Audience
| Distribution | Age
|
||
| 125,000 plus | -30
|
17% | |
30-39
|
12% | ||
| Gender | 40-49
|
15% | |
| 44% male | 50-59
|
19% | |
| 56% female | 60+
|
38% | |
Baylor Magazine is the official magazine of Baylor University, engaging alumni and friends in the life and advancement of the university by communicating the aspirations, needs and accomplishments of the Baylor family both on and off campus. Baylor Magazine is delivered four times a year to more than 125,000 families and individuals (including alumni, parents of students and friends of the university). The magazine is also distributed locally on campus and in hotels and businesses in the Waco area.
About 90,000 of our recipients are within the state of Texas, with high concentrations in Dallas/Ft. Worth, Houston, San Antonio, Austin and Waco.
Advertising in Baylor Magazine offers an opportunity to consistently present your message, products and services to an engaged and active audience with strong ties to Baylor and Texas.
Baylor Magazine readers are affluent and highly educated, with 40 percent earning at least a bachelor's degree, another 30 percent with a master's degree and 20 percent with a doctorate or other terminal degree (MD, JD).
Of the respondents in a recent Baylor alumni survey, 23 percent report household earnings between $45,000 and $99,999, 14 percent earn between $100,000 and $149,999, and 23 percent report earnings over $150,000.
Advertising Rates (for pilot launch phase)
| Size | 1x
|
2-3x
|
4x
|
| Full page | $3,700
|
$3,330
|
$3,150
|
| 2/3 page | $2,775
|
$2,500
|
$2,360
|
| 1/2 page | $2,405
|
$2,170
|
$2,050
|
| 1/3 page, 1/3 box | $2,035
|
$1,840
|
$1,730
|
| 1/6 page | $925
|
$840
|
$790
|
| Covers | 1x
|
2-3x
|
4x
|
| Cover II (IFC) | $4,440
|
$4,000
|
$3,780
|
| Cover III (IBC) | $4,255
|
$3,830
|
$3,620
|
| Cover IV (BC 2/3) | $4,700
|
$4,230
|
$4,000
|
Deadlines (tentative)
| ISSUE | RESERVE SPACE
|
DIGITAL FILES/ PAYMENTS DUE |
DELIVERY DATE* |
| Winter | 10/31
|
11/15
|
12/20
|
| Spring | 1/23
|
2/10
|
3/20
|
| Summer | 4/2
|
5/1
|
6/20
|
| *delivery dates are tentative and subject to change | |||
Ad Dimensions (width x height)
| Size | Inches |
| Full page Cover II, III |
9.25 x 11.125 bleed size (.125 bleed all sides) |
| 2/3 page | 5.1667 x 9.5 |
| 1/2 page | 7.8715 x 4.625 |
| 1/3 page tall | 2.5625 x 9.5 |
| 1/3 page box | 5.1667 x 4.625 |
| 1/6 page | 2.6526 x 4.625 |
| Cover IV (2/3 page) |
9.25 x 7.75 bleed size (.125 bleed sides & bottom) |
Ad Specifications
Ads must be submitted digitally as high resolution composite graphic files such as PDF (preferred), EPS, TIFF or JPEG prepared for CMYK output. Native InDesign files packaged with all supporting art and font files are also accepted.
Baylor Magazine reserves the right to determine the suitability of all advertisements and to reject or return for modification any ad that does not meet minimum quality or production standards. Baylor Magazine does not accept advertising that is in conflict with the mission of Baylor University or is in competition for programs and services offered by the University. Baylor Magazine cannot accept advertising for credit cards, insurance or certain types of travel programs. Advertising rates are tentative and subject to change.
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