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Sports Sponsorship and Sales

The Sports Sponsorship and Sales (S3) major is uniquely designed for students wishing to work for professional and collegiate athletic programs. Athletic programs prosper or fail due to the revenue generated from the sale of sponsorships and the selling of tickets to individuals, groups, and corporations. Therefore, students are educated in all of these areas, equipping them for careers in sports business. S3 students select a specialization track in Ticket Sales, Customer Relationship Management, or Sports Media Sales. Available courses include:

  • Professional Selling for Sports
  • Values Based Leadership in Sports
  • Customer Relationship Management for Sports
  • Consumer Behavior
  • Marketing Research

During the course of study, students complete two internships so that before graduation they will have sold ticket packages for major league teams, interned with a professional team or major media company, and learned how to manage a call center. This real-world experience allows S3 graduates to hit the ground running in their new jobs.

The Hankamer School of Business offers several summer and semester study abroad programs all over the world as well as student exchange programs.

For more information: Sports Sponsorship and Sales

Students in this program begin as a pre-major. Learn more about pre-majors.


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