Baylor University
Baylor 2012
A Decade of Remarkable Progress: 2002-2012

Baylor > Baylor 2012 > Progress > 2012 Annual Report > Imperative IX
2012 Annual Report Index

2012-annual-report_0012_Imperative-9

To involve the entire range of groups with ties to the University in meaningful relationships with Baylor, we will use emerging technologies to facilitate increased on- and off-campus events, conferences and outreach programs not only for students, faculty and staff, but also for key off-campus constituent groups. Included in the groups with whom Baylor will interact on a regular and concerted basis are prospective students and their parents, alumni, the Central Texas community, Baptists and other Christians, government and other regulatory bodies and members of the higher education community of institutions. Baylor will strengthen and focus its recruiting efforts to introduce a wider audience to the University at a younger age through the effective use of campus facilities.

PROGRESS SUMMARY

  1. Use emerging technologies to facilitate increased on- and off-campus events, conferences and outreach programs not only for students, faculty and staff, but also for key off-campus constituent groups.

    The Baylor Web pages, Facebook, LinkedIn and Twitter have served to keep constituents informed about activities and events in their geographical area. Both the Marketing and Communications and Constituent Engagement divisions utilized the Web, mobile Web, Twitter and Facebook to consistently communicate information about news, events and programs of interest to on- and off-campus constituents. Electronic communication highlights for 2011 included development of Baylor's new strategic plan, preservation of the Big 12 conference, promotion of Baylor's Heisman Trophy winner and the President's Scholarship Initiative.

  2. Included in the groups with whom Baylor will interact on a regular and concerted basis are prospective students and their parents, alumni, the Central Texas community, Baptists and other Christians, government and other regulatory bodies and members of the higher education community of institutions.

    Specialized communications programs targeted to these audiences is a primary focus for the Marketing and Communications division, which employs a full range of communications tools — electronic, video, print, earned and paid media channels — to accomplish their objectives. The Constituent Engagement division, begun in 2011, integrated the Parents League, Baylor Network and Governmental Relations to coordinate the University's outreach efforts.

  3. Strengthen and focus recruiting efforts to introduce a wider audience to the University at a younger age through the effective use of campus facilities.

    A broad range of programming throughout the academic year and in the summer provides numerous opportunities to introduce prospective students, their families and other visitors to the University.
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