WACO, Texas (May 11, 2015) — Corporate communicators and marketing teams are often in direct competition to be in the “C-suite” — the coveted boardroom seats — according to a study by a Baylor University researcher.
We are pleased to report that the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) has recommended that our program accreditation be renewed. I attended the ACEJMC meeting in Phoenix, Arizona, and the decision was announced on Friday, May 1. The site team that visited last fall found our department in compliance for all nine standards for journalism education.
A new study published in the May 2015 issue of the Journal of Communication Management examines the power and influence of public relations and marketing executives in corporations. The study is titled “Beyond the C-Suite: Corporate Communications’ Power & Influence” and involved 30 in-depth interviews with senior executives working in three Fortune 500 companies and a fourth multinational company, which has been featured among Inc. 5000’s list of the fastest-growing private companies.
Dr. Clark Baker, associate professor of journalism, was awarded the Study Abroad Italy (SAI) Faculty Fellowship Award for 2014/2015.
SAI established the Faculty Fellows Program to recognize one faculty member each year from U.S. colleges and universities who are engaged in scholarship activities that promote global awareness and deepen the understanding of the arts and humanities. The Fellowship provides international travel and a one-month stay in a private apartment in either Rome or Florence.
Dr. Baker spent the month of March 2015 in Florence working on two bodies of documentary work that are to be exhibited in Florence during the 2015/2016 academic year.
More than 200 people packed Baylor’s Armstrong-Browning Library March 17 to celebrate the anthology, “Her Texas: Story, Image, Poem & Song,” which features 60 Texas women artists. The book was released in March, and BU bookstore employee Rick Busby said attendance and book sales were “some kind of record.”
“Her Texas” has work by 60 Texas women painters, photographers, songsters, poets, journalists and writers from other traditional literary genres, including the creative works of the co-editors.
Drs. Cassy Burleson and Mia Moody-Ramirez published an article on their study of the James Byrd Jr. murder in the November 2014 Journal of the American Studies Association of Texas. The article is titled "Sixteen Ain’t So Sweet: Longitudinal Study of Jasper Texas."
“Go forth and be awesome,” proclaimed Kim Patterson, Baylor alumna and associate director of the University Center at McLennan Community College, to students in attendance at the Baylor Journalism, Public Relations, and New Media annual award ceremony on April 17. The purpose of the ceremony was to recognize outstanding students and award scholarships to students for the 2015-2016 school year.
Associate Professor Mia Moody-Ramirez, Ph.D. and American Studies graduate student, Liz Fassih, garnered the honor of Top Paper Abstract for the Commission of the Status of Women at the 2015 Midwinter Conference held March 6-7, 2015, at the Gaylord College of Journalism and Mass Communication (University of Oklahoma) in Norman, Oklahoma.
Fred Hartman Distinguished Professor of Journalism at Baylor University, Macarena Hernandez, stood confidently before a lecture hall of nearly 100 students and faculty when she said Jayson Blair stole not only the words of journalists, but also their respect.
On Feb. 24, Baylor’s Department of Journalism, Public Relations and New Media hosted a plagiarism program, which provide the opportunity for Professor Hernandez to share her experience of being intertwined in the largest plagiarism scandal in The New York Times history.
During the program, the 75-minute documentary “A Fragile Trust” was shown. The film covers two journalists who both published a story about a Los Fresnos, Texas, soldier who was missing in action during the war in the Middle East. The story by Hernandez was published in the San Antonio Express-News while the story by reporter Blair was published in The New York Times. Hernandez was the victim; Blair had stolen her story.
Civil Rights historian Tammy Kernodle’s voice boomed throughout Castellaw Room 101 as she sang and discussed the idea and impact of music as a means of nonviolent protest on Feb. 26.
Black History Month was in full swing when Dr. Tammy Kernodle, who is a musicology professor at Miami University in Ohio, returned to Baylor. Her first visit was in October 2014 when she spoke at the Pruit Symposium.
It takes passion, perseverance, and sometimes a one-way ticket to Los Angeles to compete among hundreds of brand new college graduates in the real world.
After spending the last four years preparing, 2014 Baylor graduates Kellie Pearson, Parmida Schahhosseini and Briana Rojas have successfully made their mark in the fast-paced public relations field because of the skills they gained from Baylor University’s Journalism, Public Relations, and New Media department.
If you’re looking for an example of transformational education, look no further than the Department of Journalism, Public Relations, and New Media. Undergraduate students in Dr. Marlene Neill’s Strategic Communication Research class are making their mark on a local Waco attraction for years to come.
The fall semester has been a significant time in our department as we recently participated in the reaccreditation process with a team from the Accrediting Council on Education in Journalism and Mass Communications, or ACEJMC. While the results of that assessment will not be finalized until May of 2015, we have used the feedback from our reviewers to strengthen our assessment of instruction, our curriculum and diversity initiatives.
Our faculty have been brainstorming and collaborating to ensure that we are preparing our students not just for the jobs today, but jobs of the future. The site team found our department in compliance in all nine standards.
The Baylor Journalism, Public Relations, and New Media department welcomed a couple of familiar faces this fall. Alumni Matthew MacVeigh and Macarena Hernandez are the two newest faculty members and each brings distinct experiences to the journalism department.
The Baylor Journalism, Public Relations and New Media department welcomed Baylor alumnus and filmmaker, Kirby Warnock, who showcased his film, “Border Bandits,” at 6 p.m. on Thursday, Nov. 6 in the Marrs McLean building.
Although the nature of their work in the public relations profession differs, Baylor alumni Amanda Power and Jill Anderson discussed their daily responsibilities as professionals in the corporate and nonprofit industries, respectively, and provided undergraduates advice for job searches.
WACO, Texas (May 27, 2014) — Lobbying senior business executives informally — whether in hallways or after work at Starbucks and fitness centers — is a savvy way for corporate communicators to perform their jobs successfully, according to a Baylor University study.
Spring always marks a transition time as we celebrate commencement and welcome our newest class of alumni. However, this semester marks another transition for our department as one of our long-time professors, Dr. Doug Ferdon, is retiring after more than 30 years of service that includes leading our department as chair from 1996-2006. One of our students wrote a nice article that looks back on his career and the impact he has had on students and our faculty. I hope you have a chance to read it.
Baylor University’s Journalism, Public Relations, & New Media Department will be launching new courses during the 2014-2015 school year in advertising for students who select the new media sequence.
“We have had these courses in our catalog for some time,” said Dr. Sara Stone, department chair. “We are excited to finally have the faculty in place to offer these courses for students who have already declared advertising as their preferred focus area and look forward to recruiting more students who aspire to careers in advertising.”
The Baylor Journalism, Public Relations and New Media department recognized outstanding students and awarded scholarships to more than 100 students for the 2014-2015 school year during the annual awards ceremony on April 25.
Jessie Degollando, Baylor alumna and San Antonio TV reporter, was the guest speaker for the ceremony. She has been inducted into the San Antonio Women’s Hall of Fame in the communications category, and was awarded the Henry Guerra Lifetime Achievement Award. While attending Baylor she was actively involved with the Baylor Lariat.
"If I could be a student again, I'd be more connected... And I'd slow down," Ginger Porter said in her presentation to the Baylor chapter of the Public Relations Student Society of America (PRSSA) meeting on April 24.
Porter, a Baylor alumna and managing director for Golin Harris’ Dallas office, told her personal story, shared ideas and fielded questions from Baylor students.
"Standing on the shoulders of those who preceded us, we hold a perspective on higher education today that sees beyond the uncertainty of a complex and changing world." This quote is from the introductory paragraph of Baylor's Pro FuturA&S document, the strategic 10-year plan for the College of Arts and Science.
This plan is designed to lead Baylor into a future of development and discovery, and consistent with that mission many students and faculty in the Baylor Journalism program are already engaged in scholarly research and providing new insights into the fields of journalism and public relations.