If you’re looking for an example of transformational education, look no further than the Department of Journalism, Public Relations, and New Media. Undergraduate students in Dr. Marlene Neill’s Strategic Communication Research class are making their mark on a local Waco attraction for years to come.
The fall semester has been a significant time in our department as we recently participated in the reaccreditation process with a team from the Accrediting Council on Education in Journalism and Mass Communications, or ACEJMC. While the results of that assessment will not be finalized until May of 2015, we have used the feedback from our reviewers to strengthen our assessment of instruction, our curriculum and diversity initiatives.
Our faculty have been brainstorming and collaborating to ensure that we are preparing our students not just for the jobs today, but jobs of the future. The site team found our department in compliance in all nine standards.
The Baylor Journalism, Public Relations, and New Media department welcomed a couple of familiar faces this fall. Alumni Matthew MacVeigh and Macarena Hernandez are the two newest faculty members and each brings distinct experiences to the journalism department.
The Baylor Journalism, Public Relations and New Media department welcomed Baylor alumnus and filmmaker, Kirby Warnock, who showcased his film, “Border Bandits,” at 6 p.m. on Thursday, Nov. 6 in the Marrs McLean building.
Although the nature of their work in the public relations profession differs, Baylor alumni Amanda Power and Jill Anderson discussed their daily responsibilities as professionals in the corporate and nonprofit industries, respectively, and provided undergraduates advice for job searches.
WACO, Texas (May 27, 2014) — Lobbying senior business executives informally — whether in hallways or after work at Starbucks and fitness centers — is a savvy way for corporate communicators to perform their jobs successfully, according to a Baylor University study.
Spring always marks a transition time as we celebrate commencement and welcome our newest class of alumni. However, this semester marks another transition for our department as one of our long-time professors, Dr. Doug Ferdon, is retiring after more than 30 years of service that includes leading our department as chair from 1996-2006. One of our students wrote a nice article that looks back on his career and the impact he has had on students and our faculty. I hope you have a chance to read it.
Baylor University’s Journalism, Public Relations, & New Media Department will be launching new courses during the 2014-2015 school year in advertising for students who select the new media sequence.
“We have had these courses in our catalog for some time,” said Dr. Sara Stone, department chair. “We are excited to finally have the faculty in place to offer these courses for students who have already declared advertising as their preferred focus area and look forward to recruiting more students who aspire to careers in advertising.”
The Baylor Journalism, Public Relations and New Media department recognized outstanding students and awarded scholarships to more than 100 students for the 2014-2015 school year during the annual awards ceremony on April 25.
Jessie Degollando, Baylor alumna and San Antonio TV reporter, was the guest speaker for the ceremony. She has been inducted into the San Antonio Women’s Hall of Fame in the communications category, and was awarded the Henry Guerra Lifetime Achievement Award. While attending Baylor she was actively involved with the Baylor Lariat.
"If I could be a student again, I'd be more connected... And I'd slow down," Ginger Porter said in her presentation to the Baylor chapter of the Public Relations Student Society of America (PRSSA) meeting on April 24.
Porter, a Baylor alumna and managing director for Golin Harris’ Dallas office, told her personal story, shared ideas and fielded questions from Baylor students.
"Standing on the shoulders of those who preceded us, we hold a perspective on higher education today that sees beyond the uncertainty of a complex and changing world." This quote is from the introductory paragraph of Baylor's Pro FuturA&S document, the strategic 10-year plan for the College of Arts and Science.
This plan is designed to lead Baylor into a future of development and discovery, and consistent with that mission many students and faculty in the Baylor Journalism program are already engaged in scholarly research and providing new insights into the fields of journalism and public relations.
After teaching at Baylor University for more than 30 years, Dr. Douglas Ferdon will retire at the end of the 2014 spring semester.
Ferdon began his career at Baylor in 1982 when he taught one class and ran the Baylor Lariat for five years. He moved to full-time teaching in 1987. For 10 years (1995-2005), Ferdon served as the chair of the journalism department while teaching Journalism Law and Ethics and Journalism History courses.
The career Baylor Public Relations students spend four years preparing for may turn out to be completely different than what they expected in college. Baylor alumni now at work in real world PR jobs have a distinct perspective, and they're sharing their experience with current students.
"To be the voice for those who have no voice" was the dream of Sherry Matthews, CEO of Sherry Matthews Advocacy Marketing, a Texas-based global agency that advocates for positive change in our world. Likewise, Laura Beth Moore, a public relations student, shares that same passion as a intern for a nonprofit organization helping widows and orphans in Kenya.
This semester has been packed full of exciting opportunities for our students. On Nov. 8-9, we hosted the Pruit Symposium, a celebration of Black Sacred Music together with the College of Arts and Sciences, the School of Music, Campus Diversity, the Libraries and Truett Seminary. One of the featured guests was Dr. Dwandalyn Reece, curator of music and performing arts at the Smithsonian Institution National Museum of African American History and Culture. The new museum now under construction at the National Mall will include an exhibit featuring collections from Baylor's Black Gospel Music Restoration Project, an effort led by Associate Professor Robert Darden.
As much as students studying at Baylor love the surrounding environment, they can learn even more about global cultures while studying abroad. That's why 15 Baylor students packed their bags this past summer to take classes in Florence, Italy. Professors Sharon Bracken and Curtis Callaway were tasked with teaching amid the distracting Tuscan landscape.
Dr. Mia Moody-Ramirez, associate professor at Baylor University, is publishing a new book entitled "The Obamas and Mass Media: Race, Gender, Religion and Politics," a work that explores the portrayals of African Americans in mass media, placing an emphasis on the first African American president and first lady.
The Pruit Symposium returned to Baylor University, resounding with vibrant sound and passion. "Marching to Zion: Celebrating and Preserving Black Sacred Music" was held Nov. 8-9 at George W. Truett Theological Seminary on Baylor's campus.
The symposium centered on Baylor Associate Professor Robert Darden's Black Gospel Music Restoration project. The School of Arts and Sciences, along with the School of Music, Campus Diversity, the Libraries and Truett Seminary, all had significant roles.
Nov. 10, 2013
The Royce-Darden collection of black gospel music at Baylor will become part of the Smithsonian's National Museum of African-American History and Culture, which is now under construction on the National Mall in Washington, D.C. The article quotes Robert Darden, associate professor of journalism, public relations and new media, and Pattie Orr, vice president for information technology and dean of Baylor libraries.
WACO, Texas (Nov. 11, 2013) -- Donna Johnson, author of Holy Ghost Girl: A Memoir, will speak about coming of age as the daughter of a famous tent-revival evangelist during the American Studies Association of Texas Conference Nov. 14 to 16 at Baylor University.
The Central Texas chapter of the Public Relations Society of America (PRSA) recently provided a scholarship to send Baylor Student President Parmida Schahhosseini to the national conference in Philadelphia, Pa. Schahhosseini, a senior journalism major who transferred to Baylor last year, attended seminars, luncheons, professional development sessions and an awards banquet from Oct. 25 to 29 with other members of the Public Relations Student Society of America (PRSSA) from around the country.
From alumni that serve in the armed forces to graduate students participating in missions, Baylor's journalism department reaches the corners of the world. Alumni and students have connections to dozens of states and countries and have jobs in countless, diverse fields. A foundation of Christian faith and classroom experience allows journalism alumni to really impact the world around them.